{"id":36,"date":"2003-09-25T18:06:51","date_gmt":"2003-09-25T18:06:51","guid":{"rendered":"http:\/\/semperjase.com\/?p=36"},"modified":"2003-09-25T18:06:51","modified_gmt":"2003-09-25T18:06:51","slug":"marketing-you-stinkyou-really-do","status":"publish","type":"post","link":"https:\/\/semperjase.com\/?p=36","title":{"rendered":"Marketing: You stink&#8230;you really do"},"content":{"rendered":"<p>Rightguard has a deodorant out with a gimmick called the powerstripe. The powerstripe is a section in the middle of the deodorant that gives extra &#8220;protection&#8221;. <\/p>\n<p>So, if the powerstripe works better than regular deodorant, why don&#8217;t they make the whole stick out of the powerstripe stuff? <\/p>\n<p>Really, they are saying that non-powerstripe stuff doesn&#8217;t work as well as the powerstripe. So why do they put the other stuff in there? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rightguard has a deodorant out with a gimmick called the powerstripe. The powerstripe is a section in the middle of the deodorant that gives extra &#8220;protection&#8221;. So, if the powerstripe works better than regular deodorant, why don&#8217;t they make the whole stick out of the powerstripe stuff? Really, they are saying that non-powerstripe stuff doesn&#8217;t &hellip; <a href=\"https:\/\/semperjase.com\/?p=36\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Marketing: You stink&#8230;you really do&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-random-thoughts"],"_links":{"self":[{"href":"https:\/\/semperjase.com\/index.php?rest_route=\/wp\/v2\/posts\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semperjase.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semperjase.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semperjase.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semperjase.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36"}],"version-history":[{"count":0,"href":"https:\/\/semperjase.com\/index.php?rest_route=\/wp\/v2\/posts\/36\/revisions"}],"wp:attachment":[{"href":"https:\/\/semperjase.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semperjase.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semperjase.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}